This is Where the Real Work Begins

"Ethan is truly unique in his approach to coaching and training. He doesn't just focus on the physical training; he is motivated to drive to the root issues standing in the way of your fitness and health goals. I have worked with Ethan for over a year and gained a new perspective on the way I approach my nutrition and exercise. I have pushed past previous barriers that were holding me back and am motivated to see continued strength and progress stemming from our time together. Whether you're looking for full-guidance or just a slight shift in perspective to shake things up in your current routine, you will no doubt make gains with Ethan's investment and support in your goals."

- Erica

"When I first started working with Ethan, I was around 287 pounds and struggling to feel at home in my body. I had been fit once before, but life caught up with me and I looked in the mirror one day and realized how far I’d drifted.

I’ve known Ethan for almost 10 years now—as a friend, co-worker, and coach. And I’ve seen him evolve just as much as I have. What started out as strength training turned into something way deeper. Ethan’s not just a trainer. He’s a system builder. A recalibrator. A pattern breaker.

The first time we worked together, I lost 45 pounds and gained a ton of knowledge about training, nutrition, and cardio. But what really changed for me was when we started working together again, years later with a completely different focus.

It wasn’t just about fat loss anymore. It became about alignment. About becoming someone who feels good in the process, not just chasing the outcome.

We’ve reframed everything—from how I see food, to how I train, to how I speak to myself. I now go to the gym six days a week—not because I have to, but because I love it. It energizes me. I’m building strength, gaining muscle, and losing weight—and I’m not obsessed with the scale. I’m focused on feeling good. And when I do that, the results keep showing up.

I’ve learned to rest, to nourish, and to take care of my mental health in ways I never could before. The old version of me would’ve thought this was all too unrealistic. Now? I know it’s just the start of something way bigger.

Working with Ethan helped me stop looking for motivation and start building momentum. This experience has been life changing and I am so honored to have been able to grasp the magic and wisdom from someone I look up to and respect so much. Ethan Keen: Or this week sometime"

- Jose

"Before I started working out with Ethan in February of 2023 I had an extremely negative relationship with food, exercise, and my body. Fast forward to one year later and I feel like a completely different person. Not only do I feel strong physically, but mentally and emotionally as well and I can’t thank him enough for that. He offers such a personalized one-on-one approach to exercise and recognizes that there’s no “one size fits all” when it comes to someone’s fitness journey. Today I can honestly say that I’ve never felt healthier and happier and I’m so glad he was with me every step of the way to motivate me and cheer me on. Thank you, Ethan!"

- Susan